Our people are critical to our success. Together they make Sky what it is today and what it will be tomorrow. Our ability to meet the needs of customers, take on new challenges and achieve our goals will depend on the capability within our organisation. So our aim is to build the best possible team and give them what they need to succeed.

We want Sky to be a great place to work; somewhere where people can be their best. That means encouraging talented people to join us and helping them to realise their potential. It means fostering a culture of opportunity that motivates people to aim high, and giving them all the support and tools they need to reach their goals.

To meet the challenges of a fast-moving industry, we need our people to embrace continuous change, take responsibility for perpetual improvement and work together in a spirit of collaboration and innovation. That has been the basis for our achievements so far and it is the strongest possible foundation for the future.

Man using a laptop

We believe that everyone who works for Sky should have the opportunity to develop their potential. To that end, we've created programmes of support and training that all of our people can access. This year, almost 500 managers and future leaders took part in our leadership programme, which includes MBA-level courses run by industry leaders outside Sky and the chance to learn from leaders at the highest levels within our business.

All of our people can access learning resources such as courses and downloads through our online platform, the Sky Development Studio. This year, they completed more than 45,000 e-learning courses and more than 7,500 delegates attended training days.

To help attract fresh talent into Sky, we've offered formal graduate schemes since 1997. Each year, around 50 students have the opportunity to gain first-hand experience and valuable skills working across our six key business areas: marketing, finance, human resources, customer operations, supply chain and technology. We also develop links with local schools and universities, including a Fast Forward scheme offering placements in our entertainment and creative departments to young people aged between 16 and 18.

For people to do their job to the best of their abilities, it's important to provide the right tools and working environment. To satisfy those needs, we are currently building a world-class broadcast facility at our campus in west London. It will provide outstanding studio and post-production facilities, with plenty of natural light and fresh air. Not only that, it will also be the most sustainable facility of its kind in Europe, for example generating much of its energy needs from on-site renewable sources.

Recently, to deliver on our commitment to provide the best possible customer service, we opened a new £2 million training and recruitment centre at our contact centre site in Livingston. The Talent Hub is a former warehouse which has been transformed into a state-of-the-art development centre with the aim of providing a creative and inspiring learning environment for our customer advisors.

Child with a painted face sitting on an adults' shoulders

To attract and retain the best talent, we make sure that the achievements of our people are properly recognised and rewarded. Our comprehensive reward package includes healthcare cover, a pension plan and life assurance. Because our people are the best possible advocates for our products, they also receive free Sky+HD, Sky Broadband and Sky Talk.

Getting the best from our people also means making sure that Sky is a fun and rewarding place to work. Last year, we launched Skyfest, our very own festival for Sky people and their families, as a thank you for their hard work and achievements. Taking place in both London and Edinburgh, the first events were a great success, with over 25,000 people enjoying comedy, theatre, family entertainment and live music.


We encourage our people to use their talents to make a positive contribution to the communities in which they live and work. By working with a select group of charity partners, we are able to provide volunteering opportunities linked to the three areas where we most want to make a difference: environment, sport and the arts.

In March 2010, we launched a new volunteering scheme to support a range of community projects around our contact centres in Dunfermline, Livingston and Uddingston, Scotland. Over the coming year, we hope that Sky people will dedicate around 13,000 hours of their time to the projects, contributing to the local community and helping to build stronger relationships across our teams.

As part of our partnership with British Cycling to increase participation in cycling, we also encourage our own people to get on their bikes. We're part of the Choosebikes scheme that encourages employees to buy and use bikes for their daily commute. There are free bike check-ups and training programmes to help people get involved.

Since July 2009, we have held the Community Mark Award from Business in the Community in recognition of our community investment programme and the sustainability of our Joining In programme.

  • Group of cyclists in front of the Sky logo
  • Some volunteers clearing rubbish from a pond
  • A woman standing in a field of poppies